20 Feb McDonalds Player Escort Application form
The Malta Football Association, in collaboration with the Youth Football Association and with the support of McDonalds (Malta) Limited is pleased to announce the launch of a new educational football programme for boys and girls. The programme which will run over the next three years, will be named The McDONALDS FOOTBALLPLUS For Kids.
The McDonalds FOOTBALLPLUS For Kids is one of MFA’s Grassroots Programmes, which form part of MFA’s Strategy for Growth & Retention in local football participation.
MFA’s plans were laid out as a result of the outcomes from our association’s participation in a UEFA Pilot Project amongst six chosen European National Football Associations, to offer marketing support to these NAs, with the ultimate aim for these associations to:
- Improve the image of football across Europe;
- Grow participation;
- Grow Fan Engagement;
- Grow and optimise revenues from second inventory, and;
- Strandardise measurement.
MFA intends to step up its efforts and continue to tackle the key challenges affecting the game.
While we are committed to support our volunteers by providing better technology solutions, encouraging more people to play football more often across a range of formats, creating new opportunities and improve facilities, we are also committed to invest further in our educational programmes, targeting young football players, coaches, administrators and parents, and increase participation – especially the number of female players.
Above all we seek to IMPROVE THE IMAGE OF THE GAME OF THE PEOPLE
The McDonalds FOOTBALLPLUS For Kids is an educational football programme targeting:
- Growth & Retention among the younger generations;
- The further promotion of the local game;
- Improve the image of the game, and;
- The development of better football players.
The McDonalds FOOTBALLPLUS For Kids programme will run between February and May of years 2016, 2017 and 2018, comprising of 4 or 5 Regional Football Festivals for children aged Under 11 years, wherein 8 to 10 football nurseries participate in each festival.
The festivals will not only present the children with an opportunity to enjoy playing football, but will also include numerous educational activities, such as educational and cultural tours to specific sites at the hosting locality, football health and safety tips, etc. Moreover, each football festival will deal with a social theme.
The first of the 2016 Series of festivals is scheduled for Sunday 21st February at the Mgarr Football Ground, (Programme enclosed), with SAY NO TO BULLYING being the social theme being presented.
The other festivals will be on the dates listed hereunder:
- Sunday 26th March 2016 at the Żebbuġ Football Ground
- Sunday 10th April 2016 at Dingli Football Ground
- Sunday 15th May 2016 at M’Xlokk Football Ground
- Sunday 22nd May at the Victor Tedesco Stadium, Hamrun
This year’s programme will also incorporate McDonalds’ own Player Escort Campaign for the EURO 2016 Finals, which will take place in France later this year. More details about McDonalds’ Player Escort Campaign are also enclosed.
Finally the MFA would like to thank the Youth F.A. for their collaboration and McDonalds for their support to make this programme possible.
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